Should self-driving vehicles be labelled?

I have an Op-Ed over at MIT Technology Review arguing for the need to think about appropriate labels for self-driving vehicles.

There was also a news piece in the i newspaper reporting on our survey findings. And our press release found its way to a few other places too, like the Metro and EurekAlert. A commentary by Tom Chivers in the i got the wrong end of the stick, but the debate was, I thought, productive.